No. You do not need a nursing license or any clinical credential to own a Serengeti franchise. Our nurse-founders, Dr. Albert Munanga and Josephine Mporokoso, anchor the clinical side of every territory through protocols, training, and direct support. Many of our strongest franchisees come from business, community-leadership, or career-changer backgrounds. What the role requires is leadership, community relationships, and comfort operating inside a clinically led, regulated business.

Healthcare experience is welcomed but not required. Our 5-day onboarding and ongoing coaching are designed specifically for capable leaders who are new to the home care industry. If you bring management experience, local relationships, and a service mindset, the clinical and operational infrastructure is already built for you to plug into.

Serengeti is designed for a hands-on owner-operator, not a semi-absentee model. Home care is a relationship business, with referral partners, caregivers, and client families, and those relationships are built by the owner, especially in the first 12–24 months. You can absolutely build a leadership team and step back over time, but the first phase of ownership asks for your personal presence.

Our most successful franchisees share four things: they lead people well, they are rooted in their community, they are comfortable operating in regulated, medically adjacent environments, and they are mission-motivated without being naive about the business. They come from nursing, healthcare, business operations, executive leadership, ministry, education, social work, and military backgrounds, but they all share that same profile underneath.

The estimated total investment to open a Serengeti territory is $107,650 to $158,700, which includes the $50,000 franchise fee, launch marketing, licensing and accreditation-aligned setup, technology, initial working capital, and other opening costs detailed in the FDD. The range reflects real variation in state licensing, local market size, and launch scope. We recommend planning for additional personal reserves to cover living expenses during the ramp period.

The 5% royalty funds the ongoing operational, clinical, compliance, and coaching support behind your territory, not a static license. It covers access to our clinical leadership and founders, curriculum updates, operations systems, and the infrastructure that keeps a Serengeti territory performing over time. The separate 2% Brand Fund contributes to national brand-building and shared marketing assets.

Yes, we share illustrative three-year projections showing gross revenue of approximately $500K in Year 1, $750K in Year 2, and $1M in Year 3, with roughly 30% gross margin and net profit progressing from approximately $125K to approximately $250K after royalties. These are illustrative only, not earnings guarantees, and actual results vary by territory and execution. Any historical performance representations live in Item 19 of our Franchise Disclosure Document.

Every territory is different, and we are careful not to make guarantees. That said, a well-executed Serengeti launch typically moves from opening into consistent operating profitability across the first 12–24 months as caregiver staffing and referral relationships stabilize. Your intro call and Discovery Day are the right places to walk through territory-specific expectations honestly.

Initial training is a 5-day program delivered at our Renton, Washington headquarters or virtually, preceded by a structured pre-opening curriculum. It covers the full operating model: clinical protocols, caregiver recruitment and culture, referral-partner outreach, scheduling and billing systems, compliance and documentation, and local marketing. You work directly with the founders and leave with a 90-day launch plan tailored to your market.

Ongoing support includes quarterly coaching calls, an active franchisee peer network, structured field support, and direct access to our founders and clinical leadership. Marketing, operations, and clinical/compliance updates are delivered continuously as standards and best practices evolve. The support model is tiered by stage, higher-touch during launch, more strategic as you scale.

You call a real person, that is a deliberate design choice. Serengeti has no offshore ticket queue and no regional-manager buffer between franchisees and the people who built the company. When you have a hard clinical case, a tricky recruiting question, or a strategic decision, you reach Dr. Munanga, Josephine, or someone they trained personally.

Territories are defined primarily by population and demographic boundaries within a defined geographic area, sized to support a sustainable, defensible local business. Once awarded, your territory is protected, Serengeti will not place another franchisee inside your defined boundaries. Exact territory specifications are confirmed during the territory-review step and disclosed in detail in the FDD.

Serengeti Care is currently operating across approximately 20 territories in Washington, Oregon, Idaho, Arizona, and Montana, with our headquarters in Federal Way, Washington. We are actively evaluating growth markets across the Western United States and nearby regions. If your target market isn’t yet on our map, start the conversation anyway, first-mover franchisees in emerging markets benefit from the largest protected footprints.

Three things the national chains simply cannot match. First, our founders are credentialed nurses, Dr. Albert Munanga (DrBH, MSN, RN, MBA) and Josephine Mporokoso (MSN, RN, CPHQ), who built and still lead the clinical model, not a marketing veneer over a staffing playbook. Second, every Serengeti territory operates under an ACHC-accredited clinical framework, a credential held by only approximately 8% of Washington home care agencies and recognized by hospitals and case managers as a genuine quality signal. Third, when you need help, you reach the founders and clinical leadership directly, not a support ticket, not a regional layer, not a shared inbox, and that founder-direct relationship is a structural advantage no national chain can retrofit.

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