FRANCHISE MODEL
Clinically Anchored, Locally Led.
You run the local business; we run the clinical, compliance, and brand engine beneath it, so the weight of the care standard never sits on one owner.
A Serengeti franchisee is a local owner-operator: you are the face of the brand in your territory, the builder of the team, and the relationship owner with referral partners, families, and community institutions. Everything that doesn’t need to be local, clinical protocols, ACHC framework, training curriculum, marketing systems, compliance infrastructure, is centralized and provided to you, so your calendar can stay focused on growth and leadership rather than on policy writing.
Four pillars that define your day-to-day role as a Serengeti franchisee.
Hover over each to learn more.
WHAT TO EXPECT
Most franchises hand you a manual. Serengeti builds you a launch sequence.
Build before you arrive.
Before you arrive for the intensive, you complete a structured pre-opening curriculum: a self-paced digital learning path covering home care fundamentals, the Serengeti brand and clinical standards, and the ACHC framework. During this phase we also work with you on territory confirmation, entity setup, and your launch checklist so you arrive at onboarding ready to build rather than orient.
Hands-on training across the full operating model.
Five full days, in person at our Federal Way, Washington headquarters or delivered virtually, covering the entire operating model: clinical protocols, caregiver recruitment and culture, referral-partner outreach, scheduling and billing systems, compliance and documentation, and local marketing. You meet the founders, work through case studies from real Serengeti territories, and leave with a 90-day launch plan tailored to your market.
Training stays active as your territory grows.
Quarterly coaching calls, an active franchisee peer network, targeted field support, and on-demand access to our clinical and operations leaders. Training isn’t a one-time event, it’s an annual rhythm designed to keep your operation sharp as your territory grows.
From day one, Serengeti trains for the superior quality care standard, not the minimum standard.
Owning a franchise means knowing exactly what is yours to build and what is already built for you. Here is how that works at Serengeti.
WHAT WE HANDLE
WHAT YOU OWN
ONGOING PARTNERSHIP
Support does not stop at the ribbon cutting. It evolves with your territory,
from getting your first clients in the door to building a business that runs at scale.
MONTHS 1-3
High-touch support to get you open and stable.
Start with a 5-day onboarding, state licensure and ACHC-aligned documentation setup, initial referral-partner outreach plan, caregiver recruiting kickoff, and weekly check-ins with your assigned launch lead. The goal of this phase is your first clients, your first hires, and a repeatable local rhythm.
MONTH 4-12
Support shifts into staffing, bookings, and performance.
Bi-weekly to monthly coaching, deeper marketing and referral-partner plays, caregiver retention support, and scheduled visits into your clinical metrics and unit economics. This is where we help you move from “open” to “fully staffed and reliably booked” across your territory.
YEAR 2+
Strategic support for building a larger business.
Strategic coaching on leadership, team-building, and multi-line-of-service growth, plus peer-network access to other Serengeti operators running at your scale. At this point the support shifts from tactical to strategic, how you build a bigger, more durable business in your territory.
NO MATTER YOUR BACKGROUND
The model works the same way regardless of your background. Your background is not a limitation here, it is a starting point.
Here is what the Serengeti model looks like from where you are standing.
Ownership changes the context, not the standards.
If you’re a nurse or healthcare professional, the day-to-day will feel familiar: clinical standards, documentation rigor, and a team you can actually develop. What changes is ownership, your clinical judgment now drives a business you own, not a department you report into.
Focus on growth while the clinical, quality care bar stays high.
If you’re a business operator, the operating model is designed to let you focus on growth, hiring, and referral-relationship building while the clinical and compliance infrastructure runs behind you. You lead the local P&L; we keep the clinical bar above it.
Enter healthcare with structure, not guesswork.
If you’re new to healthcare, the training and founder access are structured specifically for capable leaders entering the industry for the first time. You will never be asked to make a clinical call alone, and you will never be left to figure out the industry on your own, either.
“Excellent service and care. Dennis and James took excellent care of my father. James took extra time out of his day to reach out to me personally, to see how I was doing after my dad passed. I highly recommend them.”
Start with the information you need.
Request our franchise information packet, our brochure or speak with our franchise team; most inquiries hear back within one business day or call 503.979.6646.
✅ Flexible Care Options – Hourly, Overnight & 24/7 Support ⏳
✅ Trusted & Trained Caregivers – Your Safety Comes First 🏥👩⚕️
✅ Personalized Care Plans – Tailored to Your Unique Needs 📝
📞 Call us now at 425-272-9272 or submit form!